Design Thinking for Effective Innovation

The hype around innovation is hard to miss. The pressure on businesses to define an innovation strategy and the process that delivers it is growing, as the success stories of innovative organizations like Airbnb and Netflix continue to be well documented.

The key question for many organizations is how to start innovation. Knowing that doing nothing is not an option in the fast-changing world we live in today. But daily routines, time and budget are barriers to take first steps. Starting innovation requires a clear process, the right mindset and skills like complex problem solving, critical thinking and creativity (according to research of the World Economic Forum).

In this programme you will develop the necessary skills using tools and techniques for successful product, service or process innovation by using the 5-step Design Thinking framework. This high-energy, high-pace learning-by-doing program will help you  develop or strengthen your entrepreneurial skills needed to make you future-proof and  will provide you with practical tools and techniques needed to tackle complex  problems and to start innovation

Course Outline 

Empathize & Validate
Innovation Imperative - Mindset, key tools & models
Empathize - Defining the problem, stakeholder  mapping, Creating your persona,  customer journey mapping
Validate - How to gather customer insights with a powerful customer interview
Ideate - Generating, sorting and prioritizing ideas
Feedback - How to give and receive effective feedback on ideas
Build - Rapid Prototyping
Pitch - Finalize the story, develop the pitch, Pitch Structure, Final Pitches
Summary & Wrap Up

Immersive Programme

A fully immersive learning experience, focused on progressing your innovation practices, internally or externally. The programme delivers a practical end-to-end process with  all the innovation models and tools needed for successful innovation.

Learning Outcomes

  • Improve your interview and observation skills to better understand customer motivations
  • Empower others in your company to use design thinking to drive innovation
  • Develop a just-try-it mentality through rapid prototyping and iteration
  • Establish a framework for building an environment that fosters creativity
  • Develop new ways to collaborate across all functions of the organization
Empathize & Validate
Innovation Imperative - Mindset, key tools & models
Empathize - Defining the problem, stakeholder  mapping, Creating your persona,  customer journey mapping
Validate - How to gather customer insights with a powerful customer interview
Ideate - Generating, sorting and prioritizing ideas
Feedback - How to give and receive effective feedback on ideas
Build - Rapid Prototyping
Pitch - Finalize the story, develop the pitch, Pitch Structure, Final Pitches
Summary & Wrap Up

We only deliver immersive programs that deliver impact and are accredited by the KHDA.