Effective Business Writing

Despite advances in word processor software, technology is still not a viable substitute for developed writing skills. Professionals of any industry will typically recognize strong or weak writing, and in a business setting, many people need some assistance producing high level writing

This highly practical course will equip you with excellent business writing skillsg for all business correspondence; from formal letters to informal social media.  


Business Writing Course Outline

General principles of writing

  • Clarifying your objective – know where you’re going and you’ll know when you’ve arrived
  • Quick and clear messages – six questions to clarify your thinking
  • Who is going to read your document? Knowing your reader helps you pitch your message
  • Apply our eight principles of good business writing to work you bring with you, with advice from the course presenter
  • Deliver solid conclusions through organized structure and flow

Good writing techniques for business correspondence

  • Pre-Course Questionnaire
  • Use practical and modern methods for powerful business writing
  • When you book we send you a questionnaire which we ask you to return to us before you attend the course. This enables our Trainers to assess your needs in advance.
  • The best sequence of delivery reflects your contents
  • Structuring your text – layouts to support content and draw the reader in
  • How to ask for things without starting a long sequence of replies to replies
  • How to give bad news – being up-front and empathising
  • Responding to complaints – when you are at fault; when you wish to make a concession; standing firm; what to avoid
  • Writing letters of complaint – useful phrases

Writing emails

  • Why have email etiquette?
  • Email etiquette for header fields – subject lines, content, forward and reply
  • Technical issues – signature files, attachments, elaborate fonts can work for or against you
  • Choosing the right structure for your content and objective
  • Email style counts – it still represents your business!
  • Sending the right message – what your email could be saying about you
  • How to minimise flaming by recognising ambiguous content and knowing when to use the phone instead

Writing Reports

  • Organising your content for easy comprehension
  • Some useful techniques for longer documents
  • Structuring your report – standard elements and variations
  • Checklist for structure – does it support your content?
  • Avoiding writer’s block: the mindset for drafting

Writing agendas, minutes or meeting summaries

  • Benefits of good minute taking
  • Agenda – layout and contents to facilitate minute taking
  • Layout and style of minutes
  • Preparation to take the stress out
  • Knowing what to include

Editing your work

  • A top-down approach to improving text – edit like a reader
  • Effective transitions – holding the flow of thought
  • Tips to maximise impact

Learning Objectives

  • Know the value of good written communication
  • Apply the business writing process
  • Learn proofreading tricks to avoid typical business writing skills
  • Know the proper format for memos, business letters, emails and reports
  • Understand how to adapt your writing style to suit your audience
  • Identify key strategies to correct common grammar, spelling and punctuation errors
  • Identify the purpose of your writing

PMI Accreditation

14 PMI® Contact Hours/Professional Development Units 

Date: 14 Feb 2019
Duration: 1 Day
Location: DKV - Dubai
Online Price:AED 0/- + VAT
General principles of writing
  • Clarifying your objective – know where you’re going and you’ll know when you’ve arrived
  • Quick and clear messages – six questions to clarify your thinking
  • Who is going to read your document? Knowing your reader helps you pitch your message
  • Apply our eight principles of good business writing to work you bring with you, with advice from the course presenter
  • Deliver solid conclusions through organized structure and flow
Good writing techniques for business correspondence
  • Pre-Course Questionnaire
  • Use practical and modern methods for powerful business writing
  • When you book we send you a questionnaire which we ask you to return to us before you attend the course. This enables our Trainers to assess your needs in advance.
  • The best sequence of delivery reflects your contents
  • Structuring your text – layouts to support content and draw the reader in
  • How to ask for things without starting a long sequence of replies to replies
  • How to give bad news – being up-front and empathising
  • Responding to complaints – when you are at fault; when you wish to make a concession; standing firm; what to avoid
  • Writing letters of complaint – useful phrases
Writing emails
  • Why have email etiquette?
  • Email etiquette for header fields – subject lines, content, forward and reply
  • Technical issues – signature files, attachments, elaborate fonts can work for or against you
  • Choosing the right structure for your content and objective
  • Email style counts – it still represents your business!
  • Sending the right message – what your email could be saying about you
  • How to minimise flaming by recognising ambiguous content and knowing when to use the phone instead
Writing Reports
  • Organising your content for easy comprehension
  • Some useful techniques for longer documents
  • Structuring your report – standard elements and variations
  • Checklist for structure – does it support your content?
  • Avoiding writer’s block: the mindset for drafting
Writing agendas, minutes or meeting summaries
  • Benefits of good minute taking
  • Agenda – layout and contents to facilitate minute taking
  • Layout and style of minutes
  • Preparation to take the stress out
  • Knowing what to include
Editing your work
  • A top-down approach to improving text – edit like a reader
  • Effective transitions – holding the flow of thought
  • Tips to maximise impact
All our soft skills workshops follow the A.C.E. Model (Awareness, Confidence, Efficacy) which incorporates a coaching based inside-out learning  and an experiential activity based approach

What makes us different?

  • Official KHDA Accredited Training Provider
  • Official PMI Accredited Training Provider
  • Our workshops are delivered by subject matter experts
  • The guarantee that we don’t compromise on quality; ensuring your decision to invest in your education is sound.