Successful Business Innovation - Using Design Thinking

The hype around innovation is hard to miss. The pressure on businesses to define an innovation strategy and the process that delivers it is growing, as the success stories of innovative organizations like Airbnb and Netflix continue to be well documented.

The key question for many organizations is how to start innovation. Knowing that doing nothing is not an option in the fast changing world we live in today. But daily routines, time and budget are barriers to take first steps.


This 4 week blended Program is designed to help you accelerate your understanding of design thinking with a practical approach to innovation, in order to get innovation started in an effective, efficient way

Whats Included?
  • 4 Live Sessions
  • 6 Modules
  • 18 Videos
  • 7 tools and templates
  • Individual & Group Project
Program Curriculum 

MODULE 1: WHY INNOVATE?

  • What is innovation?         
  • An innovative mindset - the importance of looking at things from a different perspective
  • Creativity and innovation
  • The three areas vital to innovation
  • Design Thinking and the Double Diamond
  • Finding your topic to work on

MODULE 2: EMPATHIZE (Design thinking step 1)

  • Introducing 3 tools for building empathy with your users or clients
  • The Stakeholder Map
  • The Persona Tool
  • The Customer Journey Map

MODULE 3: IDEATE

  • Ideate module introduction           
  • Barriers to creativity and how to overcome them
  • Tips for ideating
  • 6 Brainstorming techniques to start ideas flowing
  • Selecting a solution
  • Validating your solution

MODULE 4: PROTOTYPE & TEST Ideas into action

  • Low Fidelity prototyping - different types and pros and cons
  • High fidelity prototyping and your course project
  • Principles for successful solutions and who to test with  
  • Designing a test and capturing feedback

MODULE 5: BUILD

  • Innovation and Business Models
  • The Business Model Canvas
  • Business Model Canvas case studies
  • Business model innovation
  • The digital revolution and business models
  • Process innovation & Defining success and measuring innovation

MODULE 6: EMBED

  • Introduction and embedding a culture of innovation
  • Design Thinking in your company
  • Methods for encouraging innovation
  • Creating an innovative environment      
  • Overcoming barriers to success  
  • Corporate adoption of innovation efforts
  • Building an innovation team & Gaining the buy In

Meet your Facilitator

Rody Vonk - Trainer, Facilitator & Speaker or Innovation, Creativity & Design Thinking 

Rody has been working as an innovation consultant and trainer for over 15 years. He started his working life as a creative concept developer in advertising agencies.

Over the years he moved over to developing marketing and communication concepts and strategies for various companies and projects around the world. Nowadays Rody uses his creative background in developing disruptive ideas and strategies for organizations that get stuck in their daily routine or projects.

Rody uses these learnings as examples and as a source of inspiration in his training sessions, workshops and presentations on serious creativity and innovation.

 

Date: 5, 12, 19 & 26 June
Duration: 4 weeks
Location: Live Virtual ( 4pm - 8pm )
Online Price:AED 3750/- + VAT
AED 3750

MODULE 1: WHY INNOVATE?

  • What is innovation?         
  • An innovative mindset - the importance of looking at things from a different perspective
  • Creativity and innovation
  • The three areas vital to innovation
  • Design Thinking and the Double Diamond
  • Finding your topic to work on

MODULE 2a: EMPATHIZE (Design thinking step 1)

  • Introducing 3 tools for building empathy with your users or clients
  • The Stakeholder Map
  • The Persona Tool
  • The Customer Journey Map

MODULE 3: IDEATE

  • Ideate module introduction           
  • Barriers to creativity and how to overcome them
  • Tips for ideating
  • 6 Brainstorming techniques to start ideas flowing
  • Selecting a solution
  • Validating your solution

MODULE 4: PROTOTYPE & TEST Ideas into action

  • Low Fidelity prototyping - different types and pros and cons
  • High fidelity prototyping and your course project
  • Principles for successful solutions and who to test with  
  • Designing a test and capturing feedback

MODULE 5: BUILD

  • Innovation and Business Models
  • The Business Model Canvas
  • Business Model Canvas case studies
  • Business model innovation
  • The digital revolution and business models
  • Process innovation & Defining success and measuring innovation

 

MODULE 6: EMBED

  • Introduction and embedding a culture of innovation
  • Design Thinking in your company
  • Methods for encouraging innovation
  • Creating an innovative environment      
  • Overcoming barriers to success  
  • Corporate adoption of innovation efforts
  • Building an innovation team & Gaining the buy In